I went to the pre-opening of the new Apple store in Montreal today with a very special assistant-reporter: my nephew Alexis.
PR people should always let reporters bring kids along with them. They make much more natural photography subjects than adults. As soon as he sat at the kids’ station, the photographers were all over him and he got to model for a few Montreal newspapers and Web sites. He thought it was a pretty cool thing to do for his 10th birthday, which is tomorrow.
Bonne fÃªte Alexis!
(Un merci spÃ©cial Ã oncle M., mÃªme s’il ne s’est pas pointÃ© ;-)