Bring on the tech gear, but don’t make it girly: That’s what women want, according to a survey released today.
Just 9 percent of the fair sex want products that « look feminine, » like a pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom. The data comes from a study, done by the advertising firm Saatchi & Saatchi, of 750 British women age 24 to 45.
The agency says its study indicates it’s time for tech companies to go beyond the pink ghetto.
From Wired.
Gees. They need studies to come up with this? Really? How can we move on when half of the population is considered so alien to mainstream (tech, in this case) that we need studies to know what « they » want?