{"id":1021,"date":"2005-08-22T20:31:00","date_gmt":"2005-08-23T01:31:00","guid":{"rendered":"http:\/\/martinepage.com\/wp\/2005\/08\/22\/blogs-at-the-center-of-movie-marketing\/"},"modified":"2005-08-22T20:31:00","modified_gmt":"2005-08-23T01:31:00","slug":"blogs-at-the-center-of-movie-marketing","status":"publish","type":"post","link":"https:\/\/www.martinepage.com\/blog\/2005\/08\/22\/blogs-at-the-center-of-movie-marketing\/","title":{"rendered":"Blogs at the center of movie marketing"},"content":{"rendered":"<p>In the <a href=\"http:\/\/www.nytimes.com\/2005\/08\/22\/technology\/22blog.html\">New York Times<\/a> today:<\/p>\n<blockquote><p>Movie studios typically advertise on television and in newspapers in search of the biggest possible opening-weekend audience. For a new film, &laquo; The Constant Gardener, &raquo; Focus Features is intent on building its audience in a different way: by taking aim at readers of niche Web sites and blogs.<\/p>\n<p>Focus, an art-house unit of Universal Pictures, has purchased ads for &laquo; The Constant Gardener &raquo; on the political blog Wonkette, as well as the Web sites of politically oriented publications like Harper&rsquo;s, The Nation and National Review.<\/p>\n<p>Ever since the release of &laquo; The Blair Witch Project &raquo; in 1999, movie studios have strived, and failed, to replicate the groundbreaking Internet campaign that made that film a marketing phenomenon. These new ad campaigns on the Web suggest that studios are becoming more determined to identify and reach niche audiences online.<\/p><\/blockquote>\n<p>Once the Mafiaboy movie gets the green light (if it ever does), the producers want me to publish a blog during the production process. It&rsquo;s already integrated in the marketing plan. Makes a lot of sense, considering the subject matter of the movie. The people who spend time on the Web (and the people who love them&#8230;) will most likely be the first to develop an interest in this film. (As long as it doesn&rsquo;t take 10 years to get made, in which case it will end up on the History Channel.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the New York Times today: Movie studios typically advertise on television and in newspapers in search of the biggest possible opening-weekend audience. For a new film, &laquo; The Constant Gardener, &raquo; Focus Features is intent on building its audience in a different way: by taking aim at readers of niche Web sites and blogs.&hellip; <a class=\"more-link\" href=\"https:\/\/www.martinepage.com\/blog\/2005\/08\/22\/blogs-at-the-center-of-movie-marketing\/\">Continue reading <span class=\"screen-reader-text\">Blogs at the center of movie marketing<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/posts\/1021"}],"collection":[{"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/comments?post=1021"}],"version-history":[{"count":0,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/posts\/1021\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/media?parent=1021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/categories?post=1021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/tags?post=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}