{"id":1276,"date":"2006-06-08T12:22:00","date_gmt":"2006-06-08T17:22:00","guid":{"rendered":"http:\/\/martinepage.com\/wp\/2006\/06\/08\/less-is-more\/"},"modified":"2006-06-08T12:22:00","modified_gmt":"2006-06-08T17:22:00","slug":"less-is-more","status":"publish","type":"post","link":"https:\/\/www.martinepage.com\/blog\/2006\/06\/08\/less-is-more\/","title":{"rendered":"Less is more"},"content":{"rendered":"

It’s common knowledge in the blogosphere that frequent posting is one of the secrets to a successful, popular blog. Eric Kintz of Marketing Profs challenges this belief, offering 10 reasons why blog post frequency does not matter<\/a>, and why with time, it will start to matter less and less. His point of view is definitely business oriented but I think it’s worth a read, even if your blog is of a personal nature. I particularly agree with the following points he raises:<\/p>\n

-Traffic is generated by participating in the community; not daily posting.
\n-Traffic is irrelevant to your blog\u00c3\u00af\u00c2\u00bf\u00c2\u00bds success anyway.
\n-Loyal readers subscribe to your blog via RSS feeds and have new content pushed to them. They will remain loyal because they have subscribed, not because you post frequently.
\n-Frequent posting is actually starting to have a negative impact on loyalty. With too many posts, you run the risk of losing loyal readers, overwhelmed by the clutter you generate. Readers will start to tune off if your blog takes up too much of their time.<\/p><\/blockquote>\n

This last point is sad but true. There are blogs I follow that have very informative content but they post so much that I feel overwhelmed and I’m constantly tempted to take them off my RSS reader.<\/p>\n

This being said, I’ll be just like everybody else and continue to worry, to a certain extent, when I don’t post as regularly as usual. It’s silly, though. My traffic has been slowly but steadily increasing over the years, whether I post often or not (though I tend to post every other day) and ultimately, it doesn’t really matter. There is a certain « high » to the feeling of being read and responded to by a large group of people, especially when you are an independant blogger not affiliated with any promotional machine. But it’s just that: a simple high. It doesn’t last very long and it’s never very satisfying. <\/p>\n

What’s fun is the feeling of having regular readers who react to my writing and who form a strange, vague thing out there that on good days I like to call a community. On bad days, you’re just a bunch of loonies like me who procrastinate way too much. Charming loonies though, and fun to hang out with.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s common knowledge in the blogosphere that frequent posting is one of the secrets to a successful, popular blog. Eric Kintz of Marketing Profs challenges this belief, offering 10 reasons why blog post frequency does not matter, and why with time, it will start to matter less and less. His point of view is definitely… Continue reading Less is more<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/posts\/1276"}],"collection":[{"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/comments?post=1276"}],"version-history":[{"count":0,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/posts\/1276\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/media?parent=1276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/categories?post=1276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.martinepage.com\/blog\/wp-json\/wp\/v2\/tags?post=1276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}