Is that an Ericsson T616 in your pocket or are you happy to see me?

SCOTTeVEST, the maker of the geek jackets (with dozens of pockets to carry all sorts of gadgets), has just launched a new print ad campaign which is bound to become quite successful.

Looking at the ad, I can’t help but notice the rather large size of the… equipment. Aren’t cell phones much smaller than that now? A man must have designed this ad… (Or maybe I got it all wrong and it’s actually a tv remote.)

By Martine

Screenwriter / scénariste-conceptrice