The Girls Gone Wired survey of 1,400 women and 700 men aged 15 to 49, which was conducted by market researcher TRU, found that given the choice, women would opt for tech items rather than luxury items like jewelry or vacations.
The study found 77 percent of women surveyed would prefer a new plasma television to a diamond solitaire necklace and 56 percent would opt for a new plasma TV over a weekend vacation in Florida.
Even shoes lost out. The study found 86 percent would prefer a new digital video camera to a pair of designer shoes.
From Wired News
Je consid�re quand m�me un �cran plasma comme un luxe !
Woohoo!
Il y a de l’espoir!
Pour Benp: Pis un diamant, c’est pas un luxe?
Hehe
Woo hoo! Guess who’s getting a plasma TV for christmas! ;-)
Yes dear, I think it’s time. We’ve been together long enough to take the plunge.
BIG TV! Woo-hoo!
Certaines geekettes ont d�j� contest� les r�sultats…
Alexandre: J’ai vu plusieurs critiques de « l’�tude », la plupart affirmant qu’on compare des pommes et des oranges. Certaines ont m�me dit qu’un collier en diamants n’�tait pas la m�me chose qu’une bague, qui voulait dire une demande en mariage et �a, selon ces filles, �a vallait plus que tout…
Mais aucune des geekettes qui critiquaient ne semblait se plaindre du fait que la question est encore orient�e vers l’affirmation classique « l’homme doit d�penser pour prouver la valeur de son amour ». Les am�ricaines semblent encore tr�s tr�s attach�es � ce symbole. Tu m’aimes? Ben sors ton cash, mon homme. Plus �a change…
Hey, you could buy a new pair of shoes everyday, but I don’t know many people who’ve room for that many plasma TVs. So shoe shopping is better, because you can do it more frequently.
[full disclosure: I only have 30 pairs of shoes, and one 4 year old 24″ TV, but no cable nor reception.]