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Play it again, TiVo

In a post-event report on the behavior of its more than 600,000 subscribers, TiVo, the personal video recorder technology company, reported that the single most paused or freeze-framed event of the live show was the stage entrance of presenter Julia Roberts. The war-related comments by Oscar winners Michael Moore and Adrien Brody were the most replayed part of Sunday’s Academy Awards broadcast. (linked from AdAge via Good Morning Silicon Valley)

Imagine analyzing all tv shows like that, including soft porn shows on TQS. What was the most paused position or camera angle? Which actress was the most « rewound »? This could also be used during political campaigns: which politician got fast forwarded the most? At which part of their speech did people start switching to another channel? We’re coming into a whole new age of television production and advertising.

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Primeur audio

Emmanuelle �tait aux Oscars dimanche soir et elle nous offre sur son blogue des clips audio de Adrien Brody et Michael Moore capt�s dans la salle des journalistes (en format mp3). Il faut entendre la r�ponse de Michael Moore quand on lui pose une question sur les gens qui l’ont hu� dans la salle: « They were members of my family », a-t-il r�pondu, avant de poursuivre sur le sujet.